Interviews, insight & analysis on the retail media sector

Partner: Trainline

Why attention is at the centre of Trainline’s commerce media proposition

How can retail media networks and advertisers know when an ad has truly resonated with consumers? To gauge how its in-app ads were landing with consumers, Trainline partnered with Lumen Research, a specialist in eye-tracking technology, to measure attention: which ads users were looking at, when, and for how long; as well as what they recalled afterwards.

Customer Journey, Measurement & Analytics

“The customer has to come first”: How Trainline, Tesco, and the Telegraph are balancing customer needs with commerce media goals

During a panel discussion at WPP's InfoSummit, leaders from The Trainline, Tesco Media, and The Telegraph unpacked why maintaining customer experience is a priority as they build out their respective commerce media solutions.

Customer Journey, Retail Media Networks

Why Trainline’s retail media strategy is about both the journey and the destination when it comes to understanding its consumers’ needs

Retail Media Age speaks with […]

Retail Media Networks

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CURRENT TERM
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Name: Partner: Trainline
Slug: trainline
Term ID: 3000
Taxonomy: partners
Stored count: 3

RAW OBJECT IDS
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1698181, 1729217, 1742846

CHECKING OBJECT IDS
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ID 1698181: post | publish | Why Trainline's retail media strategy is about both the journey and the destination when it comes to understanding its consumers' needs
ID 1729217: post | publish | “The customer has to come first”: How Trainline, Tesco, and the Telegraph are balancing customer needs with commerce media goals
ID 1742846: post | publish | Why attention is at the centre of Trainline’s commerce media proposition