Interviews, insight & analysis on the retail media sector

Partner: Portal

The 90% problem: Why CPG brands need to rethink what comes after the click

Imagine spending millions on digital advertising only to discover that more than 90% of the people clicking through to your products leave almost immediately. For many consumer packaged goods brands, this isn't a hypothetical scenario - it's a pattern they regularly encounter when they begin measuring campaign performance, with bounce rates often exceeding 90%. So: what can be done?

Brands, Measurement & Analytics

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Name: Partner: Portal
Slug: portal
Term ID: 3018
Taxonomy: partners
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ID 1746409: post | publish | The 90% problem: Why CPG brands need to rethink what comes after the click