Data connectivity platform LiveRamp has expanded its measurement capabilities, giving retail media networks (RMNs) new attribution insights from their Meta campaign investments through the LiveRamp clean room.
RMNs can now connect their Meta campaign results with their own first-party data to see how off-property sites, including Meta, drive sales, orders, and ROAS across campaigns, brands, and products.
Eventually, LiveRamp will add incrementality, halo analysis, and new buyer insights to its capabilities, with the aim of further empowering retailers and their suppliers to prove the value of their media strategies.
“At Albertsons Media Collective, we’re dedicated to delivering measurable value for our brand partners through innovative, data-driven solutions,” said Evan Hovorka, VP of Product Innovation at Albertsons Media Collective. “With LiveRamp’s expanded Meta insights, we have improved the visibility and accuracy of lower-funnel results. We did this by connecting audience-targeted Meta campaigns directly to item level sales with greater precision and speed.”
Guthrie Collin, VP of Product Management at Roundel, added: “Clean room measurement of Meta ads with LiveRamp allows us to combine Target’s first-party guest insights with Meta’s platform ads data in a privacy-safe way. This clarity gives our advertisers greater confidence in performance, helping them invest more effectively to reach and engage Target guests.”
*LiveRamp is a client of Bluestripe Communications, owned by Bluestripe Group, publisher of RMA
