Gopuff has partnered with commerce media tech company Koddi and commerce analytics platform Seek to launch a new offering aimed at providing brands with a 360-degree view of their performance on the grocery delivery platform.
Insight Cloud for Gopuff is built on Seek’s Insight Cloud and supported by insights from Gopuff Ads on Koddi. The goal is to give brands full visibility into their performance across the Gopuff ecosystem, including insights into sales & performance, customer insights, media & advertising performance, and more.
“We often hear brands express frustration about disparate data sets across ads, analytics, merchandising, marketing and more, making it difficult to assess overall brand performance and understand how these workstreams impact one another and the bottom line,” said Michael Peroutka, Head of Ads and Brand Partnerships at Gopuff. “That’s why, together with Seek and Koddi, we’re empowering all brands on Gopuff with the information they need to better understand, engage and sell to their customers—all in one place.”
The Insight Cloud features three distinct app collections – media & advertising apps, sales & performance apps, and customer insights apps. It also enables brands to access curated, automated data and analytics dashboards and visualisations, or build their own custom analytics tools.
“We’re thrilled to reimagine retail analytics through our partnership with Gopuff and Koddi, bringing suppliers the insights they need at the speed they have grown accustomed to with Gopuff – faster than any other platform on the market,” said Erik Mitchell, CEO at Seek. “Through leveraging Insight Cloud for Gopuff, suppliers will never have to worry about delays, performance, or disparate platforms again.”
Eric Brackmann, VP of Commerce Media at Koddi, added: “Our mission is to help retailers and brands unlock the full potential of retail media. Through our partnership with Gopuff and Seek, we’re enabling real-time visibility into retail performance and monetisation holistically, ensuring that every media dollar works harder. Insight Cloud for Gopuff gives marketers the tools they need to connect media spend with sales outcomes, drive greater return, and make smarter, faster decisions.”
