Barrows Connected Store, a connected retail experiences company, and in-store audio platform QSIC have announced a strategic partnership designed to unify in-store media and deliver more cohesive, measurable shopper experiences.
The partnership will combine Barrows Connected Store’s advanced in-store digital video network with QSIC’s intelligent audio platform to create synchronised, multi-sensory campaigns that engage shoppers at the point of decision. By combining sight and sound within a single, data-driven measurement framework, the two companies will enable brands and retailers to deliver more impactful campaigns – from upper-funnel brand building through to conversion.
Through this collaboration, both organisations will be able to offer centralised campaign deployment, advanced in-store synchronisation, predictive targeting by store and category, and closed-loop attribution – providing brands with greater transparency, accountability and optimisation in physical retail environments.
Barrows Connected Store and QSIC deliver intelligent in-store experiences across grocery, mass, convenience, QSR, liquor, hospitality, fashion, specialty retail and department store sectors.
“This partnership takes in-store media to the next level,” said Brian DeCoveny, Managing Director North America, Barrows Connected Store. “Think category takeovers, high-impact seasonal activations, or brand moments that dominate a key timeframe – all enhanced by predictive targeting and closed-loop measurement using first-party retail data. Together, we’re delivering the right message, at the right time, in the right context.”
The combined capabilities will enable brands to test and optimise sales outcomes when intelligent audio is unified with smart digital video touchpoints. AI-driven audio creation can be aligned seamlessly with powerful video content, ensuring creative consistency while allowing real-time adaptation based on store-level performance data.
Both companies are committed to long-term value creation and to transforming retail environments globally through technology, insight and performance-driven optimisation.
“Shoppers don’t experience retail in silos, and retail media shouldn’t either,” said Matt Elsley, co-founder and CEO of QSIC. “Yet for too long, audio and video have been planned, activated and measured in isolation. QSIC has built the intelligence to measure in-store retail media tactics at a transactional level, and combining that with Barrows’ video network means we can now synchronise creative in real time, grounded in actual purchase data.
“For brands, that’s not just a better shopper experience, it’s a fundamentally more accountable way to reach people where decisions actually get made. For us, this is just the beginning.”
