Ocean Outdoor has been awarded the sales and marketing contract to manage all existing Out of Home (OOH) advertising formats on behalf of Manchester Arndale, the UK’s biggest inner city retail centre. Ocean plans to revamp the centre with new screen formats and the latest DOOH technology.
The centre attracts an annual footfall of more than 46 million, ranking it amongst the highest for any retail destination nationally. Covering 1.4 million square feet, a mix of more than 200 retailers, dining and leisure brands includes Apple, Hugo Boss, LEGO and Ralph Lauren.
The long term contract covers 37 internal D6 sized screens which will form part of The Loop, Ocean’s small format network, and Arndale Media Wall, a new large format full motion Digital Out of Home (DOOH) screen measuring 108 square metres.
Under the terms of the agreement, Ocean Labs will also manage experiential brand activations and murals, along with a media first opportunity for large scale projections on the Arndale skyscraper.
David Scholes, asset manager, retail at Global Mutual, said: “Bringing our Out of Home portfolio together under an exclusive partnership with Ocean simplifies and streamlines the sales and marketing process and allows us to invest in new formats to enhance the visitor experience.”
Ocean’s Manchester portfolio of city and roadside screens also covers the business, retail and cultural districts Spinningfields and neighbouring St John’s, and Printworks Manchester, home to Europe’s biggest digital ceiling. Ocean operates the city’s largest premium DOOH public authority contract on behalf of Manchester City Council which includes locations like Two Towers Manchester.
