Agencies
Setting the scene for retail media’s next phase: The agency view with Ieva Butenaite and Parweez Mulbocus at OMD
Retail media has moved rapidly
14 January 2026
Retail media has moved rapidly
Retail media has moved fast over the past year, shifting from experimental add on to a core commercial priority for retailers, brands and agencies alike. For Uche Ofili, Director of Agency Partnerships at SMG, that evolution has been felt first hand. Speaking to Justin Pearse, Editor in Chief of Retail Media Age, Ofili reflects on a year of structural change, growing professionalism and the challenges that still sit ahead as retail media matures into a true investment channel.
Retail media has moved rapidly
RMA Editor-in-Chief Justin Pearse sits down with Rob Edwards, Head of Media & Digital at Arla Foods and one of the industry’s leading voices to discuss his highlights of 2025 in retail media.
Uche Ofili is Director of Agency Partnerships at SMG. We asked him how he found himself working in the retail media industry.
Retail Media Age is hosting its first lunch event of 2026 on 5th February, bringing the industry together for networking, learning and collaboration…
In a world where consumer attention is increasingly fragmented and retail media is evolving faster than ever, it’s crucial to remember that scale does not equate to quality; what actually matters is the depth of the customer relationship. Without trust, scale is hollow.
NDA Editor-in-Chief Justin Pearse sat down with Elton Ollerhead, Director, ASOS Media Group to discuss the successful creation and development of the brand’s retail media proposition.
Annie Symonds is Strategy Director, Initials. We asked her how she found herself working in the retail media industry.
Retail Media Age Editor-in-Chief Retail Media Age sat down with Chris Lynham, Director of Media, Westfield Rise to discuss the shopping centre’s role in the retail media ecosystem.
While online and mobile have driven retail media’s growth so far, the most untapped and transformative opportunity lies elsewhere: TV. As the largest and most engaging screen in the home, the television is uniquely positioned to drive retail media’s continued acceleration.
Retail Media Age Editor-in-Chief Justin Pearse sits down with James Trott, Senior Director, Global Addressable Media, The Coca-Cola Company to discuss the state of retail media and Coca-Cola’s role in the ecosystem.