GoWit, a provider of omnichannel retail media solutions, has launched GoWit One, a unified AI operating system that will bring automation, unification and real-time intelligence into a single ad platform for agencies operating across multiple retailers, channels and markets. In a single dashboard, the solution seeks to help agencies manage campaigns across multiple retailers, channels and markets. The company claims it reduces manual AdOps workflows by 98%, reducing hours-long processes to a matter of minutes.
Its pilot agency partner for the rollout is WPP Media Turkey, and Evren Gülyașar, Managing Director for Commerce at WPP Media Turkey states: “For the first time, our teams can manage multi-retailer and multi-market campaigns end-to-end, from creation to optimization, in a single AI-driven ecosystem. This platform removes operational bottlenecks and fragmentation, giving us the speed and precision effectively required to lead in this space. It is the transformative infrastructure the industry has been waiting for, empowering us to scale smarter and deliver stronger business outcomes for our clients.”
According to the IAB, 70% of the Retail Media market still lacks end-to-end AI adoption. Media buyers are faced with disconnected networks, compliance rules and dashboards which hinder their ability to scale.
With AI-driven AdOps, agencies can use automated workflows that replace manual data entry, have a single view of performance across on-site, off-site and in-store formats and deliver real-time checks on formats, specs and pricing which can otherwise delay launches.
“Backed by our deep presence across EMEA, we’re delivering the connected AI layer agencies have been waiting for; one system to plan, activate, and optimize campaigns across all retailers and markets,” claims Emrah Adsan, CEO of GoWit.
