The Sainsbury’s loyalty, insights, and retail media business – Nectar360 – has announced the launch of a new AI-powered retail media platform.
Nectar360 Pollen, built in-house by Sainsbury’s and Nectar360 and co-created with partner brands and agencies, is said to combine audience insights, media planning and activation, optimisation, and measurement into a single platform.
The platform will use generative AI to help brands and agencies to optimise their campaign creative, build audiences, and plan media, while a multi-touch attribution model and visualisation tool enables tracking and analysis of media touchpoints.
“Nectar360’s ambition is to be a world-class leader in the retail media industry, which is why we’re launching Nectar360 Pollen – the most advanced platform of its kind in the UK,” said Amir Rasekh, Managing Director at Nectar360.
“Retail media’s exciting pace of growth is outstripping traditional advertising, but with this rapid development comes growing pains. While retail media has transformed how brands engage customers, it can be complicated and difficult to navigate. Taking on feedback from our clients and the market, we’ve created Nectar360 Pollen to help solve for this. It will allow brands and agencies to easily navigate the potential of retail media, create omnichannel experiences and deliver enhanced measurement.”
The platform is set to launch later in the year.
