“We need to be where our customers are … As customers discover products in different ways, [we want to make sure] that Boohoo is visible at the forefront of that.” Tom Binns, Managing Director at Boohoo.com, made this point in a fireside conversation with Henry Stokes, Senior Director at PayPal Ads.
Hello from the bustling floor of Advertising Week Europe! As I write this, I’m in the midst of Day Two of the event and it’s been as full-on as I expected, with no end of excellent talks and interesting people to see and meet.
Connected commerce group SMG recently went live with a major new proposition: a Commerce Media Network (CMN) Maturity Index. Retail Media Age sat down with Ollie Shayer, Senior Director, Global Strategy and Innovation, to find out more.
Travel is a significant, often complex purchase, and its customer journey is far from linear. What does this reality mean for the brands who want to target travel customers? Jennifer Andre, Global VP Business Development at Expedia Group Advertising, and Jessica McGrogan, VP of Growth EMEA at The Trade Desk, sat down with Advertising Week’s Louise Dilulio to explore this question at Advertising Week Europe.