The Missing Piece: Paul Dahill, Koddi
Paul Dahill, Managing Director, Sales EMEA at Koddi, talks about why retail media has the potential to make a real difference to the consumer and why there’s never been a better time to launch a retail media network; why the company is doubling down on infrastructure with the advent of agentic AI; and how retail media players can make the most of innovations like agentic without neglecting the basics.