Interviews, insight & analysis on the retail media sector

Measurement & Analytics

PayPal pays it forward into retail media

PayPal has announced the launch […]

Measurement & Analytics

Retail media at a turning point, standards, scale and the consumer come into focus

Retail media has moved rapidly […]

Measurement & Analytics

IAB releases commerce media incremental measurement guide

IAB Europe has partnered with IAB US to develop a framework around incrementality measurement in retail and commerce media.

Measurement & Analytics

LiveRamp extends retail media measurement capabilities on Meta

Measurement & Analytics

IAB Europe opens public comment on new retail and commerce media standards

Measurement & Analytics

The Retail Media Revolution: Data, measurement, and untapped opportunities

Measurement & Analytics

Standardisation in retail media is essential for sustainable growth and transparency

Measurement & Analytics