Retail Media Networks
What makes a best-in-class retail media network?
Hugh Stevens, UK MD at LiveRamp, explores how retailers can unlock the power of their customer data through retail media networks.
10 August 2023
Hugh Stevens, UK MD at LiveRamp, explores how retailers can unlock the power of their customer data through retail media networks.
retail media has gone from being owned almost exclusively by Amazon to a mainstream multi-billion revenue generator for retailers large and small. What can we learn from the pioneers, asks Bernd Bube, CEO and Founder of ADvendio…
Bill Michels, GM of Retail Media at Moloco, explains why marketers are turning to retail media to drive campaign results, and how the distinct models can affect performance.
Retail media was discussed by Dunnhumby, Criteo, and InfoSum at a recent event from mediarithmics and Retail Media Age.
The sheer amount of targeting, personalisation and creative storytelling which can now be done via retail media compared to a few years ago is incredible, writes Amy Norton, Growth Director at Incubeta…
A great opportunity for retailers rolling out retail media networks to expand their sellable real estate is through a retailer-branded keyboard, writes Leo Giel of Tappa…
Graham Tricker, Commercial Director, UK at LiveRamp, explores the opportunity presented by retail media networks.
Carly Donovan, Associate Partner at McKinsey & Company, explores the opportunity provided by retail media networks.
Through Walmart’s DSP, Walmart Connect, Omnicom’s agencies will be able to cross-screen plan against Walmart’s audiences in Omni.