
Technology
Retail Media start-up Vector launches with an environmental message at its core
Vector, a retail media start-up has launched today, with over half a million pounds in investment from an independent group of investors.

Vector, a retail media start-up has launched today, with over half a million pounds in investment from an independent group of investors.

The protocol will set new standards for programmatic advertising in retail media and address challenges industry stakeholders are facing in privacy and data protection, data optimization, and transparency

As part of 2023’s Digital Upfronts season, IAB UK will host the UK’s first Retail Media and Connected TV Upfronts with leading companies from across the sectors.