As Head of Media and Digital activations, Rob Edward’s department takes responsibility for planning and delivering all branded digital activity in the UK for brands like Lurpak & Anchor Butter, Cravendale Milk, and the Arla master brand, while working with agency partners to deliver wider campaigns.

With Arla’s global Omnichannel ambition, Rob has led the approach to retail media and the development of full funnel planning, while pushing new thinking around measurement and performance for all media activations.