Programmatic advertising platform Moloco has partnered with Skai, a commerce media-focused omnichannel advertising business, to unlock better retail media opportunities. Through the partnership, Skai’s platform has been integrated within Moloco’s network of retail media inventory.
The pair are hoping to deliver accelerated revenue growth for retailers that partner with Moloco Commerce Media by unlocking more ad budgets. Meanwhile, advertisers are send to benefit from simplified ad campaign management, providing them with a more effective way of scaling campaigns across Moloco-powered retail media.
These benefits, according to Moloco and Skai, will be passed on to consumers, who’ll receive personalised ads tailored to their interests, creating more engaging experiences and, in turn, boosting conversions.
“At Moloco Commerce Media, our mission is to deliver strong revenue growth for our retail partners by giving advertisers exactly what they want: reliable performance, easy campaign management, and ads that truly resonate with shoppers,” said Pat Copeland, General Manager of Moloco Commerce Media. “Partnering with Skai further amplifies these benefits, creating a straightforward path for advertisers to leverage multiple retail networks, delivering greater returns to retailers, and enhancing shopper satisfaction.”
Matt Vignieri, Chief Growth Officer at Skai, added: “Our partnership with Moloco Commerce Media brings real value to our clients by expanding access to high-growth retail media networks around the world. By unifying Moloco’s reach with Skai’s omnichannel capabilities, we’re delivering the performance, transparency, and scale global marketers need to grow.”
